“On the business side, the customer feedback was that reverse ETL is here to stay, and that there is willingness to pay for the solution. “Investors conducted interviews to learn more about the reverse ETL space and competitive landscape - many investors began these interviews even before speaking to us, because they wanted to better understand why data startups are experience such rapid growth,” Gupta said. Its latest cash injection apparently came about after its investors conducted a round of interviews with Hightouch customers and found a net promoter score ( NPS) of 9.5/10. Elsewhere, GitLab spun out a new open source ELT (extract, load, transform) platform called Meltano as an independent company.įounded in 2018, Hightouch had previously raised around $14 million, the bulk of which arrived via a series A round announced just a few months ago. Matillion recently closed a $150 million round of funding at a $1.5 billion valuation, while Dbt Labs secured $150 million in funding, also at a $1.5 billion valuation. It’s a been a busy year in the broader data integration space. “Hightouch gives everyone access to data in their tools without having to rely on any code or engineers.”Ībove: Hightouch: Getting data from the warehouse to business apps Data integration landscape “Everyone needs access to data, but to get that valuable data you have to rely on your engineering team,” Gupta said. The user can then set a synchronization frequency so that the destination is automatically kept up-to-date. Hightouch counts dozens of integrations out-the-box, spanning most of the common warehouse sources such as BigQuery, Snowflake, and Databricks, and common enterprise applications including Anaplan, HubSpot, Mixpanel, Salesforce, Stripe, and Jira. “Warehouses have also gotten much faster, so it is practical to use them to power timely business workflows.” “There has been a key technology shift with the adoption of data warehouses - modern cloud data warehouses like Snowflake have very cheap storage, and you don’t need to pay for computing resources unless you’re actually running a query,” Gupta explained. So if a company wants to shift data from Zendesk into Salesforce to figure out how much support specific customers are requesting through Zendesk, they would use an ETL tools such as Fivetran to move the data into the warehouse, and then use Hightouch to get that data into Salesforce. Reverse ETL, essentially, involves “copy and pasting” data between tables. Hightouch does the opposite of this - it helps companies get their data out of the warehouse and into an application in a process it refers to as “ reverse ETL.” Other notable players in the space include Census, which recently closed a $16 million investment.
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